Loyalty programs have been a staple of the travel industry for decades. They offer travelers a way to earn points or miles for every dollar spent, which can then be redeemed for future travel. But as the world becomes increasingly digital, loyalty programs are facing an existential crisis.

Influencer marketing has been a popular strategy for hospitality businesses in recent years. By working with influencers who have a large following on social media, businesses can reach a wider audience and generate interest in their properties. However, influencer marketing is not without its complexities.

In today's highly competitive vacation rental market, property managers need to constantly innovate and adapt to meet the evolving needs and preferences of their guests. With the advent of technology and access to vast amounts of data, managers have a unique opportunity to acquire insights that can significantly impact their marketing strategies and improve overall guest experiences.